Quantifying an Airline’s brand Image: The Ryanair disutility effect

Evangelinos, ChristosTscharaktschiew, StefanObermeyer, Andy2025-06-232025-06-232025-06-210739-8859https://doi.org/10.1016/j.retrec.2025.101600https://repository.iu.org/handle/123456789/4067enCoice modelingItinerary choiceDisutility effectAirline imageQuantifying an Airline’s brand Image: The Ryanair disutility effectZeitschriftenartikel0000-0002-2451-7544