IU Docs Repositorium
IU Docs
Repositorium
Researchers from IU publish their research results in numerous formats. Through this repository, we aim to make as many publications as possible available via Open Access. Gain insights into the dynamic and diverse research being conducted at IU!
Recent Submissions
Künstliche Intelligenz in Kommunen: Chancen, Herausforderungen und Förderbedarf für die Digitalisierung der Verwaltung
(IU Internationale Hochschule, 2026-03-20) Linke, Knut
Diese Arbeit untersucht den aktuellen Stand sowie die Herausforderungen der Implementierung von Künstlicher Intelligenz (KI) in deutschen Kommunalverwaltungen. Trotz der wachsenden Bedeutung von KI in der Gesellschaft sind empirische Erkenntnisse zu ihrer Akzeptanz und Nutzung auf kommunaler Ebene bislang noch begrenzt. Auf Grundlage einer bundesweiten Online-Befragung von Bürgerinnen und Bürgern sowie Verwaltungsmitarbeitenden (n = 142; n = 50) analysiert die Studie Wahrnehmungen, Erfahrungen und Erwartungen im Hinblick auf digitale und KI-gestützte Dienstleistungen in der lokalen Verwaltung.
Im Fokus der Forschungsfragen stehen der Grad der digitalen Transformation, konkrete Anwendungsfälle, die Akzeptanz sowie wahrgenommene Barrieren in beiden Gruppen. Darüber hinaus werden organisationale und regulatorische Treiber sowie Hemmnisse untersucht.
Die Ergebnisse zeigen, dass KI-basierte Anwendungen zwar als zentral für die zukünftige Leistungsfähigkeit kommunaler Verwaltungen angesehen werden, ihre praktische Nutzung jedoch bislang begrenzt ist und sich häufig auf Bereiche wie automatisierte Übersetzungen oder die Bürgerkommunikation beschränkt. Datenschutzbedenken, Informationsdefizite und organisationale Hürden erweisen sich als wesentliche Barrieren.
Die Arbeit schließt mit Handlungsempfehlungen und betont insbesondere die Notwendigkeit klarer Strategien, gezielter Qualifizierungsmaßnahmen sowie regulatorischer Klarheit, um eine effektive und verantwortungsvolle Einführung von KI auf kommunaler Ebene zu fördern.
This paper investigates the current state and challenges of artificial intelligence (AI) implementation in German municipal administrations. Despite AI’s growing relevance in society, empirical insights into its acceptance and use in local government are still scarce. Drawing on a nationwide online survey of citizens and municipal officials (n=142; n=50), the study analyzes perceptions, experiences, and expectations regarding digital and AI-supported services in local administration.
Research questions focus on the extent of digital transformation, use cases, acceptance, and perceived barriers among both groups, as well as organizational and regulatory drivers and obstacles.
Results show that while AI-based services are widely considered crucial for future municipal operations, their practical application is still limited, often restricted to fields like automated translations or citizen communication. Data protection, lack of information, and organizational hurdles emerge as main barriers.
The paper concludes with recommendations, emphasizing the need for clear strategies, targeted training, and regulatory clarity to promote effective and responsible AI adoption at the municipal level.
Bürohunde als Ressource im Betrieblichen Gesundheitsmanagement: Strategien zur Förderung des psychischen und physischen Wohlbefindens von Mitarbeitenden
(IU Internationale Hochschule, 2026-03-20) Masch, Rebecca; Störmer, Maja
In the context of a shifting paradigm within the contemporary world of work, there is an increasing recognition of the necessity for holistic strategies that promote employee health and well-being. This discussion paper examines the potential role of office dogs as a component of occupational health management (OHM) in German organizations. The paper is grounded in a theoretical framework concerning the human–dog relationship and informed by empirical research on animal-assisted interventions. Its primary objective is to analyze the opportunities and risks associated with the implementation of office dogs, particularly in relation to employees’ physical and psychological well-being. To this end, a two-stage Delphi process was employed, incorporating the expertise of specialists from the fields of occupational health management, facility management, canine behavior, and veterinary medicine. This methodological approach facilitated the identification of practical requirements, suitability criteria, and measures necessary for the effective integration and sustainable management of office dogs in organizational settings. The findings of this investigation culminated in the development of an evidence-based and adaptable catalogue of measures that addresses health promotion, protective regulations, and organizational considerations, while also considering legal and animal-ethical dimensions. Overall, this work contributes to the systematic implementation of office dog initiatives and delineates the framework conditions under which their presence may foster employee satisfaction, reduce stress, and strengthen organizational culture.
Neue Methoden des Ideenmanagement als Neue Beteiligungsformen
(Springer, 2026-03-17) Schat, Hans-Dieter
Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten
(IU Internationale Hochschule, 2025-02-01) Vogel, Henrik; Schmitt, Sophie
Product brands are facing the increasing challenge of differentiating themselves from the competition through authentic and inspiring advertisements. Therefore, the choice of the right typeface as a design element for advertisement texts may play a crucial role in consumer behavior. Although researchers agree that typefaces generally affect people’s perception, existing research in this specific field is still limited. Based on a survey among German consumers, this study investigates whether two different fonts of an advertisement text (machine-written typeface vs. hand-written typeface) will have an impact on relevant consuming aspects, like advertisement (ad) perception, brand attitude, purchase intention and willing-ness to pay. The results indicate a stronger effect on these aspects for a hand-written advertisement text compared to the machine written version. According to that, implications for marketing professionals are derived from the results. The study contributes to existing advertising research and shows the power of typefaces as often underestimated success features of advertisements.
What Makes Us Click 'Play'? An Empirical Analysis of Content-related Success Factors for Streaming Service Adoption in Germany
(IU International University of Applied Sciences, 2026-03-13) Vogel, Henrik; Weidenbeck, Simon
Faced with intense competition in the video-on-demand (VoD) market, providers are under increasing pressure to understand the determinants of user acceptance to justify significant investments in content and infrastructure. Based on the stimulus-organism response (S-O-R) model, this study examines the influence of specific content-related characteristics on consumers' intention to use VoD services. The conceptual model was empirically validated using data from a quantitative online survey of German consumers (n = 200). The results reveal that the intention to use is massively driven by perceived content value. Specifically, content quality and platform design emerged as significant antecedents of content value, whereas content variety showed no significant impact, suggesting a shift in user preference from quantity to relevance. The paper concludes by deriving actionable managerial implications for VoD providers as well as recommendations for future research in digital service adoption.