Quantifying an Airline’s brand Image: The Ryanair disutility effect

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Evangelinos et al. (2025) Quantifying an Airline’s brand Image.pdf (1.71 MB)

Date

2025-06-21

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Elsevier

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Keywords

Coice modeling, Itinerary choice, Disutility effect, Airline image

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https://doi.org/10.1016/j.retrec.2025.101600
 https://repository.iu.org/handle/123456789/4067

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