IU Discussion Papers and Reports
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Item Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten(IU Internationale Hochschule, 2025-02-01) Vogel, Henrik; Schmitt, SophieProduct brands are facing the increasing challenge of differentiating themselves from the competition through authentic and inspiring advertisements. Therefore, the choice of the right typeface as a design element for advertisement texts may play a crucial role in consumer behavior. Although researchers agree that typefaces generally affect people’s perception, existing research in this specific field is still limited. Based on a survey among German consumers, this study investigates whether two different fonts of an advertisement text (machine-written typeface vs. hand-written typeface) will have an impact on relevant consuming aspects, like advertisement (ad) perception, brand attitude, purchase intention and willing-ness to pay. The results indicate a stronger effect on these aspects for a hand-written advertisement text compared to the machine written version. According to that, implications for marketing professionals are derived from the results. The study contributes to existing advertising research and shows the power of typefaces as often underestimated success features of advertisements.Item What Makes Us Click 'Play'? An Empirical Analysis of Content-related Success Factors for Streaming Service Adoption in Germany(IU International University of Applied Sciences, 2026-03-13) Vogel, Henrik; Weidenbeck, SimonFaced with intense competition in the video-on-demand (VoD) market, providers are under increasing pressure to understand the determinants of user acceptance to justify significant investments in content and infrastructure. Based on the stimulus-organism response (S-O-R) model, this study examines the influence of specific content-related characteristics on consumers' intention to use VoD services. The conceptual model was empirically validated using data from a quantitative online survey of German consumers (n = 200). The results reveal that the intention to use is massively driven by perceived content value. Specifically, content quality and platform design emerged as significant antecedents of content value, whereas content variety showed no significant impact, suggesting a shift in user preference from quantity to relevance. The paper concludes by deriving actionable managerial implications for VoD providers as well as recommendations for future research in digital service adoption.Item Zwischen Handelskriegen und Energiewende – Auswirkungen des EU-China-Handelskonflikts auf deutsche Unternehmen in der Branche für erneuerbare Energie(IU Internationale Hochschule, 2026-03-13) Raschke, Jennifer; Schubart, ConstantinAs the global energy transition accelerates, the renewable energy sector has emerged as a showplace for geopolitical competition. Amid intensifying geopolitical uncertainty, e.g. the trade frictions between the EU and China, European firms face the challenge of balancing cost efficiency with strategic sovereignty. This thesis therefore investigates how current trade tensions between the EU and China impact the supply chain strategies of German companies in the photovoltaics, wind, and battery sectors. Methodologically, the study combines a qualitative literature analysis with four semi-structured expert interviews with representatives from academia and policy think tanks. Based on a deductive-inductive coding approach, it identifies seven core risk categories and ten strategic response patterns. The findings reveal that the primary threat lies not in potential tariff or non-tariff trade barriers, but in a deep-seated, asymmetric dependence on China for critical raw materials and technological components. Consequently, while a full decoupling is deemed impractical, the research advocates for a robust de-risking framework centered on diversification of sourcing and production locations, nearshoring and friend-shoring, strategic partnerships with third countries, investments in technological innovation and circular economy approaches, complementary inventory strategies, and selective engagement with China. Ultimately, these strategies represent a shift toward more resilient governance structures, providing a roadmap for policymakers and executives to secure Europe’s energy infrastructure within an era of systemic rivalry.Item The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z’s CSR-driven fashion brand choice intention: Empirical evidence from Germany(IU International University of Applied Sciences, 2023-11-01) Vogel, HenrikThe fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing consumer sensitivity for environmental protection and corporate social responsibility (CSR) could offer promising potential for differentiation. Although this assumption is frequently cited, there has been surprisingly little research to date. In a quantitative-empirical study among n = 157 members of Generation Z in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed. The results show that both, attitudes towards responsible fashion consumption and environmental concern have a positive effect on the intention to buy clothes from CSR-driven fashion brands. Furthermore, environmental concern has a reinforcing effect on the attitude-intention relationship. Recommendations for managerial practice and ideas for possible future research are derived from the results. The work is intended to contribute to a deeper understanding of the responsible fashion consumption behavior of Generation Z in Germany.Item Gamepathy#2: Fachtagung für Gamedesign & Digitalspielforschung 2024(IU Internationale Hochschule, 2026-03-12) Simond, Stefan Heinrich; Trautzsch, Nadine; Burbach, Jörg; Plank, Marion; Schüler, Benedikt; Zimprich, Thorsten; Inderst, Rudolf ThomasVom 12. bis 14. Dezember 2024 fand die Gamepathy #2 statt, die einerseits aus einer Remote-Fachtagung und andererseits aus einem Game Jam vor Ort am IU-Standort Regensburg bestand. Die Fachtagung umfasste eine Reihe interner sowie externer Vorträge. Die Organisation und Durchführung des Game Jams übernahmen Studierende des B.A. Game Design der IU. Begleitet wurde die Doppelveranstaltung von einem Videoteam der IU und via Stream konnte das Geschehen online verfolgt werden. Die Aufzeichnung ist auf gamepathy.de abrufbar. In diesem Band finden sich einige der Vorträge von der Fachtagung in Textform aufgearbeitet, überdies ergänzt um eine terminologische Auseinandersetzung mit dem Begriff Gamepathy sowie einer kurzen Kontemplation zum übergreifenden Thema: Utopien.Item Vertrauen als Engpass und Hebel: Warum Financial Wellbeing in Deutschland ohne Trust nicht skaliert und was die Akzeptanzforschung zu digitaler, persönlichkeitsbasierter Finanzberatung daraus ableitet(IU Internationale Hochschule, 2026-03-11) Dulgeridis, Marcel; Kahl, AxelFinancial wellbeing refers to managing money confidently, achieving personal goals, and buffering financial risks. Representative evidence for Germany indicates substantial strain: 52% experience financial worries at least weekly, 27% report lacking an overview of their finances, and the national financial wellbeing score is 53 (OECD mid-range). At the same time, societal indicators point to widespread caution and low baseline trust, with only 24.59% endorsing general trust in others and 74.38% reporting concern about fraud. This discussion paper argues that trust is a prerequisite for scaling integrated financial wellbeing solutions beyond niche adoption. The macro perspective is complemented by microlevel evidence from an acceptance study of personality-based digital financial advice: in an extended UTAUT model (n=100; ages 18–29), perceived functional value, trust, and social influence strongly predict behavioral intention (R²=.63), while privacy concerns are non-significant at the intention level. Based on this combined lens, the paper derives trust-by-design principles as well as governance and measurement requirements to make integrated, digital wellbeing offerings scalable and credible.Item Zwischen Kreativität und Recht: Herausforderungen des Urheberrechts bei KI-generierten Bildern(IU Internationale Hochschule, 2026-03-09) Krausser, Vanessa; Perst, Florian; Schubart, Constantin; Veichtlbauer, MaximilianArtificial intelligence (AI) has long since arrived in the world of work, including in the field of media design. This work focusses on AI-generated images and examines copyright challenges in this context. It becomes clear that not only the generated images should be considered, but that AI training data and user input also play a significant role. The aim of the work is to provide an overview of the laws and regulations currently in force in Germany. The empirical study carried out confirms that most employees in the field of media design use AI image generators, but at the same time also reveals uncertainties regarding the legal situation in this subject area. Recom- mendations for dealing with AI-generated images are therefore formulated on the basis of the analysis of applicable laws and other regulations. In addition, various approaches to solving the copyright problems associated with the use of AI-generated works are discussed. To summarise, it can be said that the current copyright law can only be applied to modern technologies to a limited extent.Item Kindheitspädagogische Ethik: Erstellung eines Ablaufs für ethische Fallbesprechungen in pädagogischen Teams(IU Internationale Hochschule, 2026-03-06) Asam-van den Boogaart, ElisabethDer vorliegende Artikel untersucht die zentrale Bedeutung von Ethik in der (Kindheits-)Pädagogik und zeigt auf, dass pädagogisches Handeln stets wertebasiert ist – sowohl bei der Festlegung erzieherischer Ziele als auch in der Gestaltung pädagogischer Beziehungen. Unter Rückgriff auf klassische ethische Positionen (u. a. Aristoteles, Kant) sowie moderne Ansätze der Professions- und Care-Ethik (u. a. Prengel, Kesselring, Textor) wird erläutert, wie Werte wie Würde, Gerechtigkeit, Fürsorge, Autonomie und Anerkennung die professionelle Praxis in der frühen Bildung prägen. Außerdem wird diskutiert, in welchem Ausmaß ethische Fragestellungen in der Praxis und in der Ausbildung verankert sind. Angesichts häufiger Wertekonflikte im beruflichen Alltag betont der Artikel die Notwendigkeit strukturierter ethischer Reflexionsprozesse. Ethische Fallbesprechungen werden als methodisches Instrument vorgestellt, das Teams dabei unterstützt, Dilemmata systematisch zu analysieren, Handlungsmöglichkeiten zu entwickeln und fundierte Entscheidungen zu treffen. Vorgestellt wird zudem eine neu entwickelte und erprobte Leitlinie für ethische Fallbesprechungen in Teams der Kindheitspädagogik. Sie strukturiert diesen Prozess – von der Falldarstellung über die Werteanalyse bis hin zu Entscheidungsfindung, Umsetzung und Evaluation. Abschließend argumentiert der Artikel, dass ethische Reflexionskompetenz eine Grundvoraussetzung professioneller pädagogischer Praxis ist. Gleichzeitig erschweren Zeitmangel und ein unzureichendes Bewusstsein für die Bedeutung ethischer Reflexion deren Umsetzung. Eine stärkere Akademisierung und Professionalisierung der frühpädagogischen Arbeitsfelder könnte langfristig dazu beitragen, eine ethisch begründete Praxis zu etablieren. The present article examines the central importance of ethics in (childhood) pedagogy and demonstrates that pedagogical action is always value-based—both in defining educational goals and in shaping pedagogical relationships. Drawing on classical ethical positions (including Aristotle, Kant) as well as modern approaches to professional and care ethics (including Prengel, Kesselring, Textor), it explains how values such as dignity, justice, care, autonomy, and recognition shape professional practice in early education. The degree to which ethical questions are embedded in practice and professional trainings is discussed as well. In view of frequent value conflicts in everyday professional life, the article emphasizes the need for structured ethical reflection processes. Ethical case discussions are presented as a methodological tool which helps teams systematically analyze dilemma situations, develop courses of action, and make well- founded decisions. A newly developed and tested guideline for ethical case discussions in childhood education teams is presented. It structures this process—from case description through value analysis to decision-making, implementation, and evaluation. Finally, the article argues that ethical reflection competence is a prerequisite for professional pedagogical practice. At the same time, lack of time and insufficient awareness of the importance of ethical reflection hinder its implementation. Greater academicization and professionalization of childhood education fields could, in the long term, contribute to establishing ethically grounded practice.Item The Potential of Highly Sensitive Persons in Leadership Roles: Strengths, Challenges, and Implications for Organizational Behavior and Leadership Practice(IU International University of Applied Sciences, 2026-03-06) Schmidt, Leonie Sophie; Martensen, MalteSensory Processing Sensitivity (SPS) describes individual differences in how strongly people respond to sensory and emotional information in their environment. Individuals high in SPS are often referred to as Highly Sensitive Persons (HSPs) and tend to be more susceptible to both supportive and unsupportive environments. SPS is associated with greater depth of processing, emotional reactivity, sensitivity to subtle stimuli, and susceptibility to overstimulation. To examine how this trait relates to leadership, this study explored the experiences of seven HSPs through qualitative semi-structured interviews and interpreted the data with reflexive thematic analysis. Three themes were constructed: (1) SPS as a leadership resource, (2) navigating misaligned leadership norms, and (3) experience, understanding, and regulating SPS in leadership. The findings provide insights into how HSPs perceive and manage sensitivity in leadership roles and suggest that SPS may function as a leadership resource when supported by favorable environmental conditions, self-acceptance, and effective coping strategies. This research contributes to the emerging literature on SPS in leadership and highlights the need for greater awareness and organizational support for highly sensitive leaders.Item Point & Click-Adventures auf Konsolen(IU Internationale Hochschule, 2026-03-05) Burbach, JörgPoint-&-Click-Adventures (PCAs) zählen zu den prägenden Spielgenres der Heimcomputer- und PC-Geschichte der 1980er- und 1990er-Jahre, konnten sich auf Spielkonsolen jedoch nie in vergleichbarer Weise etablieren. Dieses Discussion Paper untersucht die Ursachen dieser asymmetrischen Entwicklung und analysiert PCAs als plattformspezifische Interaktionssysteme. Im Fokus stehen historische Entwicklungsphasen von Konsolen-PCAs, zentrale Steuerungs- und Interface-Probleme sowie wirtschaftliche Rahmenbedingungen. Auf Basis einer Auswertung von n = 92 PCAs, die zwischen 1988 und 2024 für Konsolen erschienen sind, zeigt der Beitrag, dass PCAs auf Konsolen nur unter spezifischen technischen und kulturellen Voraussetzungen zeitweise erfolgreich waren. Die begrenzte Etablierung des Genres erweist sich dabei als Ergebnis eines historisch PC-gebundenen Interface-Paradigmas, das sich nur eingeschränkt in konsolenspezifische Interaktions- und Nutzungskontexte übertragen ließ.Item Berufsethik in Arbeitsfeldern der Kindheitspädagogik und der Sozialen Arbeit: Eine vergleichende Studie(IU Internationale Hochschule, 2026-02-27) Asam-van den Boogaart, ElisabethIm Rahmen eines Seminars zu Sozialgeschichte, Philosophie und Ethik setzten sich dual Studierende der Sozialen Arbeit und Kindheitspädagogik (IU Ulm, WS 24/25) mit berufsethischen Grundlagen auseinander. Ausgangspunkt waren beobachtete Unterschiede zwischen eigenen ethischen Orientierungen in der Praxis und den Schwerpunkten relevanter Positionspapiere wie den Reckahner Reflexionen und der Berliner Erklärung des DBSH. Um die berufsethischen Leitlinien erfahrener Fachkräfte zu erfassen, erhielten die Studierenden einen offenen Fragebogen zu berufsethischen Fragen und Handlungsroutinen, den sie in ihren Praxisstellen verteilten. Die Rücklaufquote umfasste 36 ausgefüllte Fragebögen aus kindheitspädagogischen und sozialarbeiterischen Arbeitsfeldern. Mithilfe thematischer Analyse wurden zentrale Werte, deren Umsetzung in Hand- lungspraxis sowie mögliche Diskrepanzen zwischen Leitbildern und gelebten Routinen identifiziert. Die Ergebnisse zeigen sowohl viele geteilte ethische Grundorientierungen (z. B. Respekt, Empathie, Selbstbestimmung) als auch Unterschiede der ethischen Orientierungen nach den Hand- lungsfeldern. Ergänzt wurden die Befragungsergebnisse im Seminar sowie ein abschließendes Open-Space-Format zur Förderung und konkreten Umsetzung berufsethischer Praxis. As part of a seminar on social history, philosophy, and ethics, dual students of Social Work and Early Childhood Education (IU Ulm, WS 24/25) explored the foundations of professional ethics. The seminar began by examining observed differences between students’ own ethical orientations in practice and the emphasis of relevant position papers, such as the RECKAHNER REFLECTIONS and the BERLIN DECLARATION of the DBSH. To capture the professional ethical frameworks of experienced practitioners, students distributed an open-ended questionnaire on ethical questions and routine practices at their field placements. A total of 36 completed questionnaires were returned from early childhood education and social work settings. Through thematic analysis, key values, their implementation in practice, and potential discrepancies be- tween guiding principles and everyday routines were identified. The findings indicate both widely shared ethical orientations (e.g., respect, empathy, self-determination) and differences in ethical priorities depending on the field of practice. The survey results were further discussed in the seminar and concluded with an Open Space session aimed at fostering professional ethical practice.Item Zwischen Realität und Fantasiewelt: Die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen(IU Discussion Papers, 2026-02-21) Schümann, Jakob; Weege, MariaAmusement parks are more popular than ever in Germany, transporting their guests into artificial worlds that tell their own stories. Theming and storytelling are an integral part of the holistic experience in many parks and inevitably have an effect on visitors. Nevertheless, there is a lack of scientific understanding of the psychological effects triggered by immersive amusement park design and how it influences consumer behavior. This work therefore aims to explore the psychological effects of immersive amusement park design and its influence on the choice of the amusement park visited. To this end, 115 people who had visited at least one amusement park in the past three years were asked about their subjective feelings during their visit in an online survey. The research revealed that aesthetic amusement park design triggers positive emotions, which in turn appear to promote customer loyalty. The immersion experienced during the visit promotes flow states, can satisfy social needs and the need to escape from everyday life, and is a relevant decision-making criterion when choosing an amusement park. These findings can help amusement parks make strategic investment decisions and form the basis for further research in this field.Item Die Psychologie der Karriereentwicklung: Wie beeinflussen psychologische Konstrukte beruflichen Erfolg und Misserfolg?(IU Internationale Hochschule, 2026-02-20) Schubart, Constantin; Dulgeridis, Marcel; Meyer, AnneIn a changing world of work, career success is no longer determined solely by objective criteria such as salary or promotion, but increasingly by subjective evaluations such as job satisfaction, personal goal attainment, and self-fulfillment. Against this background, the concept of subjective career success and failure has gained growing attention. The present study examined the influence of selected psychological constructs - self-efficacy, learning goal orientation, self-doubt and maladaptive perfectionism - on the subjective experience of career success or failure among employed individuals. It was hypothesized that self-efficacy and learning goal orientation are positively related to subjective professional success, while self-doubt and maladaptive perfectionism are positively associated with subjective career failure. The results largely confirm these assumptions: Self-efficacy showed a significant positive correlation with subjective career success, while both self-doubt and maladaptive perfectionism were significant predictors of subjective career failure. No significant correlation was found between learning goal orientation and subjective career success. The findings underline the relevance of psychological constructs for the subjective experience of career success and failure and provide initial indications of potential starting points for promoting occupational self-efficacy as well as for preventive approaches to dealing with self-doubt and maladaptive perfectionism.Item Wenn Strategien scheitern: Ursachen, Dynamiken und Wege zur Bewältigung(IU Internationale Hochschule, 2026-01-21) Domguia Teto, Jean Oscard; Dulgeridis, Marcel; Schubart, ConstantinDespite extensive planning, successful strategy implementation remains one of the biggest challenges for organizations worldwide, a phenomenon known as the implementation gap. This thesis systematically analyses the causes of this discrepancy between strategy formulation and realization, ranging from insufficient communication and inadequate resource allocation to organizational resistance to change. Based on a comprehensive literature review of established theories and methods from the fields of Strategic Management, Organizational Development, and Change Management, key success factors for strategy implementation are identified. The core of this work is the development of the “Adaptive Alignment & Execution” (AAX) Framework. This integrative framework combines proven principles and tools to enable a holistic and dynamic approach to strategy implementation. It addresses the need for strategic clarity, dynamic alignment, agile execution, and continuous learning. The framework is supplemented by a practical checklist designed to help organizations proactively address the identified causes of the implementation gap and promote the successful implementation of their strategies.Item Social Media als Employer Branding Strategie(IU Internationale Hochschule, 2026-01-16) Perst, Florian; Schubart, Constantin; Winter, HannahThe ongoing shortage of skilled workers and the increasing “war for talents” present companies with the challenge of positioning themselves as an attractive employer in order to attract qualified talent. External employer branding activities in social media are increasingly important, particularly with regard to addressing young target groups. The aim of this study is to investigate which external employer branding measures on Instagram and TikTok influence the perception of Generation Y and Z with regard to the attractiveness of a company as an employer. The study is based on a quantitative research design using an online survey as a research instrument. The results of the data analysis indicate that there are differences between Generations Y and Z in terms of content and preferred formats. Generation Y prefers an authentic and informative approach via Instagram that focuses on communicating symbolic attributes. Generation Z, on the other hand, values authentic and humorous insights and the experiential presentation of the employer through instrumental attributes, preferably via Instagram and additionally via TikTok. The implementation of specific activities can have a positive influence on the application intentions of both generations. The findings underline the relevance of a generation-specific approach in order to position oneself as an attractive employer brand on the labor market in the long term.Item The Role of Value Alignment in Shaping Employee Engagement Across Generations(IU International University of Applied Sciences, 2026-01-16) Schubart, Constantin; Meyer, SvenjaThis study examined the relationship between employees’ personal work values, their alignment with organizational values, and their effects on employee engagement and turnover intention, with a focus on generational differences. Drawing on the Person-Environment Fit framework, the Job Demands-Resources model, and Self-Determination Theory, the study explored whether value alignment predicts engagement and turnover intention, and whether it mediates the relationship between the two. Data was collected via an online survey from 202 participants across various organizational contexts. Measures included the Utrecht Work Engagement Scale (UWES-9), the Turnover Intention Scale (TIS-6), and an adapted version of the Work Values Survey (WVS). Multiple linear regression and MANOVA were used for hypothesis testing. Results showed that engagement significantly predicted reduced turnover intention, confirming prior research. However, value alignment did not significantly predict engagement or turnover intention, nor did it mediate the relationship between them. Among work values, altruism, prestige, and pay were significantly associated with engagement. No significant generational differences in work values were found, likely due to sample imbalances. The findings suggest that specific work values may influence engagement more than general alignment and highlight the need for refined measurement approaches. Implications for retention strategies, as well as directions for future research on multilevel value alignment and generational diversity, are discussed.Item Kaufentscheidungen im digitalen Zeitalter: Die Rolle von User Generated Content und Künstlicher Intelligenz entlang der Customer Journey(IU Internationale Hochschule, 2026-01-13) Perst, FlorianThe digitalized communication landscape has revolutionized consumer purchasing behavior, with User Generated Content (UGC) playing a central role. UGC significantly influences the customer journey, partic-ularly in the phases of awareness, consideration, and purchase. The use of AI in UGC is viewed as particu-larly critical, as consumers may perceive artificially generated content as inauthentic or unreliable, thereby intensifying the so-called "uncanny valley" effect. Companies must understand the dynamics of UGC and respond to the increasing presence of AI-generated content in order to foster trust and purchase intention. This study explores the importance of authenticity in UGC and the challenges of dealing with AI-generated content in the context of digital consumer behavior.Item Sustainability Controlling – Who will be in charge?(IU International University of Applied Sciences, 2026-01-02) Schulke, ArneSustainability Management refers to the integration of environmental and social objectives into corporate management systems. It extends traditional management to encompass CSR (Corporate Social Responsibility) and ESG aspects (Environment, Social, Governance) to plan, steer and control overall business success more holistically. It constitutes an area of growing research focus both in the Germanic community as well as globally. With regards to Controlling, two apparently conflicting findings in literature are that 1) Sustainability Controlling is a crucial way to support this growing trend, and yet, 2) Controlling organizations play a subordinate role in overall Sustainability Management efforts. The discussion paper draws on German and international literature to present evidence on the status quo of Sustainability Controlling. Based on this, a framework for the likely development of the organizational responsibility for Sustainability Controlling within organizations is laid out, with a focus on the information provision function of Controlling.Item Compliance neu gedacht: Wie ein hybrides Organisationsmodell Regulatorik und Flexibilität vereint(IU Internationale Hochschule, 2025-12-17) Herstein, Alina; Barth, Martin; IU Internationale HochschuleZielsetzung: Geopolitische Unsicherheiten, technologische Entwicklungen und strukturelle Umbrüche erhöhen den Anpassungsdruck auf Finanzinstitute. Gleichzeitig nimmt die regulatorische Komplexität kontinuierlich zu, wodurch traditionelle Organisationsstrukturen und Arbeitsweisen an ihre Grenzen stoßen. Dieser Artikel untersucht, wie agile Prinzipien in spezifischen Compliance Bereichen innerhalb von Finanzinstituten genutzt werden können, um regulatorische Anforderungen effizient und resilient zu bewältigen. Methodik: Grundlage der Analyse sind leitfadengestützte Experteninterviews mit Fach- und Führungskräften aus dem Finanzsektor. Der Artikel konzentriert sich auf zwei exemplarische Compliance-Funktionen, um die Rahmenbedingungen und Wirkmechanismen agiler Arbeitsweisen im regulierten Umfeld zu veranschaulichen. Ergebnisse: Die Analyse zeigt, dass sich Regulatorik und Agilität bei geeigneter Ausgestaltung gegenseitig verstärken können. Transparenz, klare Verantwortlichkeiten sowie iterative und inkrementelle Vorgehensweisen erwiesen sich als zentrale Erfolgsfaktoren. Hemmnisse ergaben sich vor allem aus Silostrukturen, hierarchischen Entscheidungsprozessen, begrenzten Ressourcen und einer geringen Änderungsbereitschaft. Zudem wurde die Bedeutung kultureller Faktoren, insbesondere offener Kommunikation, Vertrauen und einer glaubwürdigen Führung, hervorgehoben. Die Ergebnisse werden exemplarisch anhand zweier Compliance Bereiche dargestellt, um unterschiedliche Ausprägungen und Herausforderungen im Zusammenspiel von Regulatorik und Agilität zu verdeutlichen. Praxisimplikationen: Auf Grundlage der Ergebnisse empfiehlt sich ein schrittweises Vorgehen über klar definierte Pilotbereiche sowie die Einführung leichtgewichtiger agiler Ansätze wie Kanban oder Scrum-light. Ergänzend kann der gezielte Aufbau eines Lean Portfolio Managements die strategische Steuerung und die Integration agiler Elemente in bestehende Linienstrukturen wirksam unterstützen. Wissenschaftlicher Mehrwert: Der Artikel liefert praxisnahe Einblicke in die agile Transformation von Compliance Einheiten und beleuchtet auf empirischer Grundlage die Chancen und Grenzen agiler Ansätze in einem hochregulierten Umfeld, sowohl im Finanzsektor als auch im Bereich der Compliance. Purpose: Geopolitical uncertainties, technological developments, and structural upheavals are increasing the pressure on financial institutions to adapt. At the same time, regulatory complexity is constantly increasing, pushing traditional organizational structures and working methods to their limits. This article examines how agile principles can be used in specific compliance areas within financial institutions to manage regulatory requirements efficiently and resiliently. Methodology: The analysis is based on guided expert interviews with specialists and executives from the financial sector. The article focuses on two exemplary compliance functions to illustrate the framework conditions and mechanisms of agile working methods in a regulated environment. Findings: The analysis shows that regulation and agility can reinforce each other when appropriately designed. Transparency, clear responsibilities, and iterative and incremental approaches proved to be key success factors. Obstacles arose primarily from silo structures, hierarchical decision-making processes, limited resources, and a low willingness to change. In addition, the importance of cultural factors, in particular open communication, trust, and credible leadership, was emphasized. The results are illustrated using two compliance areas as examples to highlight different characteristics and challenges in the interplay between regulation and agility. Practical implications: Based on the results, a step-by-step approach using clearly defined pilot areas and the introduction of lightweight agile approaches such as Kanban or Scrum-light is recommended. In addition, the targeted development of lean portfolio management can effectively support strategic control and the integration of agile elements into existing line structures. Value: The article provides practical insights into the agile transformation of compliance units and uses empirical evidence to highlight the opportunities and limitations of agile approaches in a highly regulated environment, both in the financial sector and in the field of compliance. KEYWORDS: Agile transformation; Compliance function; Hybrid organizational model; Financial sector regulation. JEL CLASSIFICATION: D23 - Organizational Behavior; Transaction Costs; Property Rights K22 - Business and Securities Law L22 - Firm Organization and Market StructureItem Die wissenschaftliche Literaturarbeit. Grundlagen(IU Internationale Hochschule, 2025-12-17) Sühlsen, Thorsten; IU Internationale HochschuleDieser Artikel stellt den ersten von insgesamt fünf Teilen einer Anleitung und einer möglichen Strukturorientierung dar für das wissenschaftsbasierte Anfertigen einer Literaturarbeit als Form der universitären Qualifizierungsarbeit. 1. Grundlagen 2. Dialektik 3.Hermeneutik 4. Phänomenologie 5. Systemtheorie Es wird mit der hiesigen Papier, dem ersten Teil „Grundlagen“ keine vollständige Darstellung aller Fragen und Antworten, Kriterien und Grundlagen bezüglich der Anfertigung einer wissenschaftlichen Literaturarbeit angestrebt. Die quantitative Metaanalyse als Form der wissenschaftlichen Literaturarbeit wird hier nicht beschrieben, höchstens hier und da ergeben sich Anknüpfungspunkte.