Verkaufsförderung im Wettbewerb: eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel

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DP_Marketing_2021_1_Zeisberg_fin_dhcmxf.pdf (637.6 KB)

Date

2021

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Publisher

IU Internationale Hochschule Erfurt

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Keywords

Food Retailing, IU Discussion Papers, Price Competition, Price Promotion, Pricing Strategies, Sales Promotion, Trade Marketing

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https://repository.iu.org/handle/123456789/3599

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IU Discussion Papers and Reports
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