Verkaufsförderung im Wettbewerb: eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel

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dc.contributor.authorZeisberg, Matthias
dc.date.accessioned2024-07-10T13:36:27Z
dc.date.available2024-07-10T13:36:27Z
dc.date.issued2021
dc.format.extent22 p.
dc.identifier.urihttps://repository.iu.org/handle/123456789/3599
dc.language.isoger
dc.publisherIU Internationale Hochschule Erfurt
dc.relation.ispartofIU Discussion Papers, Marketing Vol. 4, No. 1 (July 2021)
dc.subjectFood Retailing
dc.subjectIU Discussion Papers
dc.subjectPrice Competition
dc.subjectPrice Promotion
dc.subjectPricing Strategies
dc.subjectSales Promotion
dc.subjectTrade Marketing
dc.titleVerkaufsförderung im Wettbewerb: eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel
dc.typeDiscussion Paper
dcterms.bibliographicCitationIU Discussion Papers, Marketing

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