Das Marketing-House-Konzept: Ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts

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DP_Marketing_Lucas_Juli2020_fin.pdf (645.95 KB)

Date

2020

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Publisher

IU Internationale Hochschule Erfurt

Abstract

Description

Keywords

Automated Customer Segmentation, Consumer Orientation, Consumer Orientation, Digital Revolution, IU Discussion Papers, Marketing House, Thought Model

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URI

https://repository.iu.org/handle/123456789/3576

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IU Discussion Papers and Reports
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