Das Marketing-House-Konzept: Ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts

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dc.contributor.authorLucas, Christian
dc.date.accessioned2024-07-10T13:36:26Z
dc.date.available2024-07-10T13:36:26Z
dc.date.issued2020
dc.format.extent19 p.
dc.identifier.urihttps://repository.iu.org/handle/123456789/3576
dc.language.isoger
dc.publisherIU Internationale Hochschule Erfurt
dc.relation.ispartofIU Discussion Papers, Marketing Vol. 3, No. 1 (Juli 2020)
dc.subjectAutomated Customer Segmentation
dc.subjectConsumer Orientation
dc.subjectConsumer Orientation
dc.subjectDigital Revolution
dc.subjectIU Discussion Papers
dc.subjectMarketing House
dc.subjectThought Model
dc.titleDas Marketing-House-Konzept: Ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts
dc.typeDiscussion Paper
dcterms.bibliographicCitationIU Discussion Papers, Marketing

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