Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman

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DP_Marketing_2023_1_Zweigle_Heinl_fin.pdf (731.78 KB)

Date

2023

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Publisher

IU Internationale Hochschule Erfurt

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Keywords

B2B-Vertrieb, Digital Sales Strategy, Digital Selling, Dual-Process-Theory, IU Discussion Papers

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https://repository.iu.org/handle/123456789/3633

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IU Discussion Papers and Reports
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