Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman

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dc.contributor.authorHeinl, Tanja
dc.contributor.authorZweigle, Tanja
dc.date.accessioned2024-07-10T13:36:30Z
dc.date.available2024-07-10T13:36:30Z
dc.date.issued2023
dc.format.extent24 p.
dc.identifier.urihttps://repository.iu.org/handle/123456789/3633
dc.language.isoger
dc.publisherIU Internationale Hochschule Erfurt
dc.relation.ispartofIU Discussion Papers, Marketing & Kommunikation Vol. 3, No. 1 (Februar 2023)
dc.subjectB2B-Vertrieb
dc.subjectDigital Sales Strategy
dc.subjectDigital Selling
dc.subjectDual-Process-Theory
dc.subjectIU Discussion Papers
dc.titlePotenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman
dc.typeDiscussion Paper
dcterms.bibliographicCitationIU Discussion Papers, Marketing & Kommunikation

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