Bewertungen in der Kundenkommunikation von touristischen Unternehmen und Einfluss auf das Buchungsverhalten einer digitalen Zielgruppe

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Bewertungen-in-der-Kundenkommunikation-von-touristischen-Unternehmen_Krockhaus_Mandelartz_Steffen.pdf (837.17 KB)

Date

2019

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Publisher

IU Internationale Hochschule Bad Honnef

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Keywords

Digital Natives, Digitalisierung, Electronic Word of Mouth (eWOM), IU Discussion Papers, Kundenbewertungen, Millennials, Reiseveranstalter, Social Media

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URI

https://repository.iu.org/handle/123456789/3546

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IU Discussion Papers and Reports
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