Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen

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DP_Marketing_2021_01_01_Zweigle_Hellinghausen_fxxvec.pdf (845.93 KB)

Date

2021

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Publisher

IU Internationale Hochschule Erfurt

Abstract

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Keywords

IU Discussion Papers, Marketing, Social Media, Social Media Strategy, TikTok

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URI

https://repository.iu.org/handle/123456789/3607

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IU Discussion Papers and Reports
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