Relevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen

Simple item page
dc.contributor.authorHellinghausen, Paul
dc.contributor.authorZweigle, Tanja
dc.date.accessioned2024-07-10T13:36:28Z
dc.date.available2024-07-10T13:36:28Z
dc.date.issued2021
dc.format.extent25 p.
dc.identifier.urihttps://repository.iu.org/handle/123456789/3607
dc.language.isoger
dc.publisherIU Internationale Hochschule Erfurt
dc.relation.ispartofIU Discussion Papers, Marketing & Kommunikation Vol. 01, No. 01 (Dez. 2021)
dc.subjectIU Discussion Papers
dc.subjectMarketing
dc.subjectSocial Media
dc.subjectSocial Media Strategy
dc.subjectTikTok
dc.titleRelevanz und Potential von TikTok für die Social-Media-Marketing-Strategie von Unternehmen
dc.typeDiscussion Paper
dcterms.bibliographicCitationIU Discussion Papers, Marketing & Kommunikation

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
DP_Marketing_2021_01_01_Zweigle_Hellinghausen_fxxvec.pdf
Size:
845.93 KB
Format:
Adobe Portable Document Format
Download

Collections

IU Discussion Papers and Reports