Die Wirkung von Influencer Marketing auf das Kaufverhalten

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DP_Marketing_2021_02_Langner_et_al_mnzsiq.pdf (767.78 KB)

Date

2021

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IU Internationale Hochschule Erfurt

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Keywords

Glaubwürdigkeit, Influencer Marketing, IU Discussion Papers, Kaufentscheidungsprozess, Kaufverhalten, Social Media, Vertrauen

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https://repository.iu.org/handle/123456789/3600

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IU Discussion Papers and Reports
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