Die Wirkung von Influencer Marketing auf das Kaufverhalten

Simple item page
dc.contributor.authorHansen, Nele
dc.contributor.authorLangner, Anne-Kristin
dc.contributor.authorMeyer, Leonie
dc.date.accessioned2024-07-10T13:36:28Z
dc.date.available2024-07-10T13:36:28Z
dc.date.issued2021
dc.format.extent13 p.
dc.identifier.urihttps://repository.iu.org/handle/123456789/3600
dc.language.isoger
dc.publisherIU Internationale Hochschule Erfurt
dc.relation.ispartofIU Discussion Papers, Marketing Vol. 4, No. 2 (July 2021)
dc.subjectGlaubwürdigkeit
dc.subjectInfluencer Marketing
dc.subjectIU Discussion Papers
dc.subjectKaufentscheidungsprozess
dc.subjectKaufverhalten
dc.subjectSocial Media
dc.subjectVertrauen
dc.titleDie Wirkung von Influencer Marketing auf das Kaufverhalten
dc.typeDiscussion Paper
dcterms.bibliographicCitationIU Discussion Papers, Marketing

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
DP_Marketing_2021_02_Langner_et_al_mnzsiq.pdf
Size:
767.78 KB
Format:
Adobe Portable Document Format
Download

Collections

IU Discussion Papers and Reports
Quick Links
IU Docs Repositorium

Welcome to IUDocs, the university's publication repository. The IU supports the Open Access transformation and provides open access to university publications here. In the collection IU Discussion Papers and Reports, you will find the online series Discussion Papers as well as other study results, reports, and working papers from IU. Additional scientific publications are available in the Open Access Publications section. Members of the university can access student theses in the IU Bachelor’s and Master’s Theses collection after prior registration.

Students who meet the required criteria can publish their theses in IUDocs after logging in. We warmly invite researchers from IU to publish their papers in the Other IU Publications collection – this will give them greater reach and visibility! For publications that have already been published elsewhere and are intended to be (re-)published Open Access here, the Open Access Publications section is available.

© IU Internationale Hochschule - Alle Rechte vorbehalten.